MBD was approached by Natural Grocers to assist with not only developing their Private Brand design program but also to create a roll-out strategy to significantly expand their portfolio of natural and organic products. MBD developed a design solution that reflects the totality of the Natural Grocers brand experience by using playful animal character illustrations and supporting typography found throughout their store locations.
Red Vines has been a sweets lover's staple for more than 50 years, with its classic licorice dominating the category. Red Vines is committed to extending its brand and catering to new markets, tastes and demands. In response, MBD has created new package designs that demonstrate the elasticity of the Red Vines brand, and that bring massive taste appeal to their new products.