7-Eleven’s Bold Branding Evolution
In a bold move to refresh its identity and strengthen its presence on shelves, 7-Eleven has partnered with Marketing By Design (MBD) to roll out a cohesive 7-Select brand strategy that spans multiple categories. The results are already being met with enthusiasm from both franchisees and customers, signaling a successful transition into a new era of retail design for 7-Eleven. With bold visuals and a unified look designed by Equator, 7-Eleven has set a new standard for eye-catching brand innovation.
Seasonal Packaging: Bringing Playful Art to the Shelves
Seasonal, limited time offerings are an essential part of the retail calendar for 7-Select. MBD’s task was to create themed designs that speak to the moment. The result? Packaging that leans into each season with playful artwork and on-trend aesthetics. This fresh approach not only delights customers but keeps the shelves dynamic and engaging all year round. From summer’s bright, sun-kissed colors to the cozy, warm hues of fall, 7-Select’s seasonal packaging promises to captivate with every shift in the seasons.
Strategic Collaborations: Amplifying Private Label Brands
In the ever-competitive world of retail, brands are constantly seeking innovative ways to stand out. 7-Eleven has found a successful formula by leveraging its private label brands, most notably the 7-Select Replenish Sports Drink line, 7-Select Gummies and 7-Select Juices that not only captures consumer attention but also push the boundaries of what’s possible in private label.
The collaboration between 7-Select’s Replenish Sports drink and a football wide receiver exemplifies how partnerships can elevate a brand’s visibility and connect with a wider audience. MBD’s ability to roll out eye-catching, timely designs ensured the campaign remained relevant and connected to the viral moment surrounding the football star.
MBD created bold, high-energy packaging for 7-Eleven’s Where Car? gummy and juice line, designed to spark social media buzz among car, music, and skateboarding enthusiasts (18–34). Dynamic car illustrations and vibrant splash elements fuse automotive culture with flavor cues, delivering a visually striking design that grabs attention.
The Road Ahead
The partnership between 7-Eleven’s private label team and MBD has already proven successful, with franchisees and customers alike praising the new branding for its boldness and relevance. With the 7-Select slash becoming a recognizable marker of quality, and seasonal designs bringing joy and excitement to the shelves, 7-Eleven’s private label team is clearly committed to pushing the envelope in how it connects with its customers.