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Natural Grocers

Project Approach

Natural Grocers

Deliverables

Strategy, Branding, Production, Color Management

MBD supported Natural Grocers in developing their Private Brand program – from design to rollout. MBD created a roll-out strategy to significantly expand their portfolio of organic, non-gmo products. The design solution reflected the totality of the Natural Grocers brand experience by creating custom playful animal character illustrations and fun typography.

Organic frozen fruit. A cute cartoon polar bear is featured on each flavor
Natural grocers dark chocolate with a giraffe on the cover
Cans of organic beans with various cartoon animals in the packaging design
A cute llama is featured on the front of each package of natural grocers organic coffee
natural grocers organic vegetable blend with a cartoon rabbit on the front
Rocky mountain spring water in a tin bottle
A collection of kombucha flavors in glass bottles
A cute cartoon hippo is the featured character on natural grocers organic buttery spread
Packages of natural grocers whole grain breads
Organic blue corn taco shells
Organic beef jerky features a cartoon bull and a cutout feature to view the jerky through the packaging
Recycled bath tissue

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